State Street’s campaign was a huge success. They followed it up by sending letters to thousands of companies that comprise the Russel 3000 Index, asking them to take action and increase the diversity on their boards. The New York Times, Washington Post, and nearly every other major news outlet picked up on the story and shared the images across their channels. This generated a news cycle that highlighted State Street’s product, an index fund comprised of gender-diverse companies that have a relatively high percentage of women among their senior leadership.
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